Transform Customer Data Into Profit By Jeff Levitan, SAS A unified platform for analytics that can provide synergistic insights across marketing, sales and customer sevice is the key to achieving maximum value from customer relationships.
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Providing Business Information That Drives Results For more than 15 years, Hoover’s, a D&B company, has provided the most comprehensive, up-to-date business intelligence available about companies, industries and the people who lead them, worldwide.

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Providing Business Information That Drives Results

Five Best Practices to Managing Customer Experiences
Don Peppers, Peppers & Rogers Group

netForensics: Lead Scoring Powered by Virtual Touchstone Identifies ‘Hot’ Leads, Improves Qualification Rate   Manticore Technology is the provider of Virtual Touchstone, the market-leading on-demand lead-nurturing solution.

CRM and the Move Toward Preconfigured Solutions
As automation becomes more pervasive, and customers feel increasingly remote, preconfigured solutions are a means of bringing you back into their good graces.

INTERVIEW: Bob Stutz
Bob Stutz, SAP AG

Customer Marketing Gets Organized
Limited Brands, Inc. (LBI) is as much of a shopping- mall mainstay as food courts and teenagers. Founded in 1963, with one women’s apparel store in Columbus, Ohio, Limited Brands has grown into more than 3,500 stores and nine retail brands.

Transforming Contact Centers Through Intelligent Communications   Avaya is a leading global provider of business communications applications, systems and services focused entirely on serving the needs of businesses large to small.

CRM is a 360° view of your customer.
CEM is your customer’s 360° view of you.
Adding Customer Centricity to Your CRM Initiative with Customer Experience Management (CEM)

Customer Experience Issues involving the acquisition and retention of customers and the value of each customer.
Customer and eBusiness Intelligence The collection of processes that govern the creation, dissemination, and utilization of knowledge and data. The ability to view your customers from all "sides."
Innovative Tools and Processes Up-and-coming technologies that will enable the effectiveness and operations of the CRM industry; items include sensors, RFID, and wireless applications.

Aligning for CRM Success: The Strategic Approach to Building Business Value Through CRM
To find profitable customers and keep them coming back, companies must assume a strategic, holistic, and business-driven approach to CRM.
The CRM ProjectVolume 3, 10/30/2002